A smarter new construction experience for your clients.
Realtors manage the transaction.
HEIR Modern provides construction intelligence.
HEIR Modern works alongside realtors to help buyers navigate production builders and make better construction decisions.
Helping clients through new construction is complex.
Many realtors guide buyers through production builder purchases, but the construction and upgrade decisions can be overwhelming for clients. While realtors master the transaction, the technical nature of these choices often creates an advisory gap that neither the agent nor the builder is positioned to fill independently.
Common challenges include:
Design center upgrade pressure
Small upgrade selections at design centers often compound into tens of thousands of dollars quickly, often without adding proportional long-term architectural value.
Technical construction questions
Buyers frequently turn to their realtor for guidance on technical structural decisions and inspections that exceed traditional real estate expertise.
Builder upgrade pricing
The financial scale of builder markups can be difficult for clients to evaluate against market rates without professional construction analysis.
Limited time to analyze options
Homeowners often have only high-speed design appointments to make permanent architectural decisions, leading to build-phase uncertainty and stress.
Realtors should not be expected to provide construction consulting.
We make your clients better buyers.
HEIR Modern works alongside the realtor as a dedicated construction advisor for the client. We provide the intelligence needed to navigate the production build environment with confidence and architectural clarity.
Key ways HEIR Modern helps:
Upgrade Analysis
Detailed review before design center selections to prevent stacking errors.
Markup Analysis
Exposure analysis of builder margins on technical and aesthetic hardware.
Structural Guidance
Independent verification of structural decisions before drywall installation.
Strategy Planning
Comprehensive construction strategy roadmap for the entire build process.
A stronger client experience.
More confident buyers who understand the architectural value of their choices.
Additional architectural expertise accessible to your clients throughout the build.
Fewer upgrade regret conversations and smoother closing transitions.
A trusted partner for post-closing upgrades, preserving client loyalty to you.
Your client remains your client. HEIR Modern supports the construction side of the process as a collaborative advisory partner from start to finish.
Helping your clients after closing.
Many buyers want upgrades after closing such as outdoor kitchens, garage upgrades, custom cabinetry, and smart home installation. HEIR Modern can act as the general contractor for these projects.
Your client gains a trusted contractor rather than searching for one themselves.
“A buyer working with a Georgetown realtor was able to avoid over $35,000 in unnecessary builder upgrades after reviewing their design center selections with HEIR Modern.”
Preferred Realtor Partner Program
HEIR Modern works with a small group of realtors who specialize in new construction. We provide a secondary layer of architectural construction intelligence that helps you close transactions faster while ensuring your clients make better long-term construction decisions.
- Priority client scheduling
- Co-branded educational resources
- Access to the Production Builder Starter Kit
- Joint educational workshops for buyers
Interested in partnering?
Common questions from realtors
Does this replace my role as the realtor?
No. Realtors manage the transaction, negotiation, and client relationship. HEIR Modern provides construction advisory and upgrade analysis during the build process. Our role is to support your client with construction expertise while you continue to lead the transaction.
Will builders have an issue with this?
No. HEIR Modern works within the builder’s process and does not interfere with the builder’s sales team or construction management. Our role is simply to help homeowners make informed upgrade decisions and plan their construction strategy.
When should I introduce HEIR Modern to my client?
The ideal time is shortly after the buyer signs their contract with the builder but before design center selections. This allows HEIR Modern to review upgrade options and help the client plan their decisions before major selections are made.
How do clients pay for this service?
Production Builder Optimization is an advisory service typically starting around $2,500 depending on project complexity. Many clients find that the advisory pays for itself by helping them avoid unnecessary builder upgrades and redirecting budget to more valuable improvements.
What happens after the home closes?
Many clients choose to complete upgrades after closing for greater customization and better value. HEIR Modern can serve as the general contractor managing those upgrades and coordinating trades on behalf of the homeowner.